MSME DI, Chennai has undertaken a special task of popularising its vision and mission, Govt.Schemes, industrial oppurtunities etc., through a TV Programme in Tamil in doordarshan shortly. The prime concept of the initiative is to serve the public through visual media with wide range of coverage in a specified manner. The content to be delivered through the programme will be quite appropriate for the prospective & existing entrepreneurs and those who seek for skill upgradation. The Programme will address the sectoral oppurtunities and support services provided by various govt and private bodies to cater to the needs of industrial fraternity, women , SHG members and prospective entrepreneurs.